What Churches Must Do to Reach Gen Z (Lifeway Research)
By : Sam Ludlow-Broback
Source : Lifeway
Who do you go to when you are in need? When life is moving a million miles an hour or when a big change happens, who do you reach out to?
Odds are, the person you are thinking of has gained your trust and demonstrated to you that your relationship is valuable to them. This type of relationship is precisely what Generation Z is telling us they desire but are not experiencing with faith leaders. What can today’s pastors do to gain their trust?
Springtide Research Institute interviews today’s young generation (Gen Z), ages 13-25, to understand how they interact with religion. The findings from this research, illustrated in The State of Religion & Young People 2021, can enlighten church leaders to the pressing questions Gen Z is asking regarding their relationships with religious institutions and faith leaders.