YouTube’s Advertising Business Is Exploding... Up 2X On 2019
By : Tim Ingham
Source : Music Business Worldwide
YouTube‘s advertising business is exploding.
The platform’s latest revenue figures were revealed last week as part of the Q1 results of parent company Alphabet.
They show that YouTube is now generating an average of over $2 billion every month from ads – and that it’s potentially on course to generate somewhere near to $30 billion across the course of this year.
They also show that YouTube’s ad business materially closed the gap on subscription-based Netflix‘s revenues in Q1.