2 Billion YouTube Users Are Playing Music Videos Every Month
By : Tim Ingham
Source : Music Business Worldwide
What’s the biggest music streaming platform on the planet? If you guessed YouTube, you’re right. Mega right.
The platform’s Global Head of Music, Lyor Cohen, has today (November 17) confirmed via a blog post that more than 2 billion logged-in YouTube users are now playing music on the platform each month.
To put that into context, it’s more than six times the 320m Monthly Active Users (MAUs) who pressed play on a track on Spotify in Q3.
What’s more, YouTube has also revealed today: “More than 50% of logged-in viewers who consume music content in a day consume more than 10 minutes of music content (as of June 2020).”
Clearly, this suggests that said logged-in viewers are consuming more than one track via YouTube during their listening/viewing sessions.