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News Archives

How Teenagers In Suits, TikTok & Rap Are Changing The Movies Forever

Wednesday July 6th, 2022

By : Jacob Cohen
Source : The Hustle

This past weekend, Minions: The Rise of Gru went absolutely bananas at the box office.

What’s really interesting though wasn’t so much the fact that it did well, but rather why it did so well.

Enter, the “Gentleminions”

These are teens that have formed an international cult around a comedic bit. The bit being they ironically dress in suits and ties, see Minions in droves, applaud in unison, and document it all on TikTok to a rap track.

TikTok is currently filled to the brim with 160k+ videos using the rap, and to fully grasp the trend, you’re gonna have to watch one or two.

Did this actually impact Minions financially?

It appears so. Minions blew past its $65m-$75m projection, posting $125m+ over the weekend, and breaking a July 4 record set by Transformers: Dark Side of the Moon in 2011. 

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