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News Archives

Increased Screen Time For Kids Likely Here To Stay

Friday November 6th, 2020

Source : eMarketer
By : Mark Dolliver

The screen-time wars are over in many households, with parents having surrendered en masse. In a period when large numbers of parents and school kids are stuck at home with one another, this is one battle many parents choose to forego, at least for now.

Many parents feel incapable of doing otherwise. That came across in August–September polling fielded by OnePoll for Smith Micro Software. About seven in 10 parents of school-age kids declared themselves “helpless” to keep screen time in check “since they need to be online for school and their other options for entertainment and socialization are more limited than usual.” That dovetails with a Harris Poll survey in August for NortonLifeLock where nearly seven in 10 parents of 5-to-17s said their kids’ screen time had increased, and 60% felt they “have no choice but to allow it.”

Kids have taken full advantage of the new dispensation, and their increase in screen time has continued along with the pandemic. In a May survey by Roblox among 13-to-18s who followed the gaming platform on Twitter, 44% said they “get more screen time because my parents don’t care as much.” NortonLifeLock’s polling found 5-to-17s averaging an extra 1.5 hours of screen time a day on school days, not counting usage for school. A May survey for the 4-H Council by Harris Poll found 13-to-19s confessing (or boasting) that they spent three-quarters of their waking hours using screens.

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