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Trends and Issues

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News Archives

The Year’s Biggest Concert Belongs To A Christian Rapper

Friday

By : Lucas Shaw
Source : Bloomberg

One day in the early months of the Covid-19 pandemic, concert promoter Dan Fife was stuck at home when he came across a photo in Pollstar magazine of Mads Langer, a Danish singer-songwriter, performing at a drive-in theater.

The image of the socially distanced show gave Fife an idea. His company, Awakening Events, typically promotes about 350 concerts a year. But at the moment everything was at a standstill due to the coronavirus. Eager to get his employees back to work, Fife and his team tracked down about 335 functioning drive-ins across the U.S. and mapped out a potential tour. 

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